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Usability Testing

Usability Testing

website-usability-testing

What is usability testing?

Usability testing is a method used to evaluate how easy a website is to use. The tests take place with real users to measure how ‘usable’ or ‘intuitive’ a website is and how easy it is for users to reach their goals.

What is a usability testing example?

If for example, a washing machine brand wanted to test the usability of its product, then it would have to test it on a potential customer. To understand whether or not the machine is usable, the company should pick a potential customer and give her a precise task.

The three overall usability testing types include:

Moderated vs. unmoderated.
Remote vs. in person.
Explorative vs. comparative.

When usability testing is done?

If possible, usability testing can and should be conducted on the current iteration of a product before beginning any new design work, after you’ve begun the strategy work around a brand new site or app.

Top 7 Usability Testing Methods
  • Guerilla testing.
  • Lab usability testing.
  • Unmoderated remote usability testing.
  • Contextual inquiry.
  • Phone interview.
  • Card sorting.
  • Session recording.

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